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Shipping basics

Packaging and labeling for export

Good packaging protects your goods. Good labeling gets them through customs without a hitch. Both are easy to get right once you know what is expected.

General guidance. Exact requirements vary by product and destination, always confirm the specifics for your shipment.

Why this matters more than people think

Cargo travels further and gets handled more roughly than most first-time shippers expect: loaded, stacked, shipped for weeks, unloaded, trucked, and often left waiting in humid or hot storage along the way. Packaging built for a short domestic trip often fails on an international one.

Labeling matters for a different reason. Customs officers, warehouse staff, and carriers all rely on labels to know what something is, how to handle it, and whether it is allowed in at all. A missing or wrong label can hold up an entire shipment, not just one box.

Packaging basics

  • Pack for the whole journey, not just the truck ride. Assume your goods will be stacked, jolted, and stored in changing temperatures and humidity.
  • Use export-grade materials. Double-walled cartons, proper cushioning, and moisture protection cost little compared to a damaged shipment.
  • Secure pallets properly. Shrink wrap and strapping stop shifting inside a container, which is one of the most common causes of damage.
  • Watch wood packaging rules. Wooden pallets and crates often need heat treatment or fumigation certification (commonly referred to as ISPM 15) to cross borders. Untreated wood can get an entire shipment rejected.
Good to know: packaging weight and volume affect freight cost too. Sturdy does not have to mean oversized, well-designed packaging protects goods without wasting space you are paying to ship.

Labeling requirements

Labels generally need to identify what is in the box, who it is from and to, and any handling instructions. Depending on the product and destination, you may also need:

  • Country of origin marking, showing where the goods were made.
  • Handling symbols such as fragile, this-way-up, or keep-dry, where relevant.
  • Product-specific labeling, for example ingredient or safety labels for food, or voltage and safety markings for electronics.
  • Shipping marks matching your documents, so the carton numbers and details line up exactly with the invoice and packing list.
Watch for this: if the labeling on the carton does not match what is declared on your invoice and packing list, customs can flag or hold the shipment even if the goods themselves are fine.

Your packaging and labeling checklist

Packaging suited to sea or air transitNot just a domestic-delivery box.
Pallets secured and, if wood, properly treatedCheck if your destination requires ISPM 15 treatment certification.
Country of origin markedRequired by many destination countries.
Handling symbols added where relevantFragile, keep-dry, this-way-up, as needed.
Shipping marks match your invoice and packing listCarton numbers and details should line up exactly.
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Common mistakes

  • Reusing domestic packaging that was never designed for weeks at sea.
  • Untreated wood pallets, a surprisingly common and entirely avoidable cause of rejected shipments.
  • Labels that don't match the paperwork, creating doubt for customs even when nothing is actually wrong.
  • Skipping product-specific labeling because it feels like a formality, until it holds up the shipment.
The takeaway: packaging protects the goods, labeling protects the paperwork trail. Get both right and most physical-damage and customs-hold problems disappear before they start.

Not sure what your shipment needs?

Tell us about your product and destination, and we will help you understand the packaging and labeling expectations.

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